What is attraction marketing? Most people who visit this blog will have heard the term, and most of them will know what it is. But since I’m going to refer to the term often, I wanted to have an anchor post to point to in future posts that mention it. Fair enough?
That, and there will be a few who will visit this blog who have either never heard of attraction marketing, or don’t know what it is.
Let’s break it down into its parts. To attract is to get someone to notice you in a positive way – in such a way that they generally want to get to know you better. Marketing encompasses the various means of getting the word out about your business. Advertising is one way to do this, but there are many other free ways to market, such as conversing with people in the grocery store line and giving them your business card with a ten-second blurb about your business mission.
So attraction marketing is getting people acquainted with your business by attracting them to you. You can accomplish it either online or offline, but the point is, you don’t knock on doors or make phone calls, asking people if they’re interested in your product or opportunity. Rather, you take actions that give people solutions to problems they may have, and therefore cause them to come to you.
Attraction marketing offline
One way to attract people to your product or opportunity is to hold a class or seminar to teach them something related to your business. For example, if you sell an antioxidant juice you might hold a class that teaches the principles of reducing degenerative disease risk.
Going to trade shows and setting up an eye-catching booth – if your company allows it – is another way. You give away product samples, and at the end of the day you will have probably made a decent profit.
You can take it down to the one-on-one level. Maybe you make a new friend at the park while your children play together. You get to talking about the struggles of budgeting with kids, and you tell your new friend about how you make extra income by working an hour or so every day in the evening after the kids go to bed.
Attraction marketing online
This appeals to many new network marketers who feel strange about talking to people face-to-face about their business. Usually, the way it works is this:
- You set up a blog.
- You being posting valuable content several times a week to the blog.
- You drive traffic to the blog.
- You give away an e-book or video course or whatever that solves a problems for your target market, in return for them signing up to your e-mail list.
- In the free product, you offer a paid digital product that will help them even further.
- You regularly e-mail your subscribers to build a relationship with them and get them to know, like, and trust you.
- Once in a while, you push either the paid product, your company’s product, and/or the business opportunity.
- A percentage of the subscribers to your list will eventually contact you about purchasing product or joining the opportunity.
What attraction marketing boils down to is that you build relationships with people who might be interested in your product or business opportunity. When they get to feel that you’re a friend, they will come to you for what you offer, rather than you having to run after people to build your business.